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Oniqua Software Oniqua Enterprise Analytics was formed in 1990 on the realisation that large asset-intensive companies were losing millions of dollars each year through a lack of tools and methodologies to optimize their spare parts inventories. Since then, Oniqua has grown to become the world's leading provider of analytical software solutions in Reliability, Maintenance, Inventory and Procurement. In 2004, Oniqua acquired the well-known Auslang cataloging business to assist customers in cleansing and standardizing their material master data. These services have now evolved into other forms of content with the Oniqua Content Services team providing project and outsourced content and optimization services on behalf of clients throughout the World. Client objective: With a rapidly growing global client base in the Mining, Processing, Utilities and Oil and Gas sectors, Oniqua needed to track and manage leads, the sales pipeline and clients, and standardise processes across their multiple office locations. Oniqua needed to develop a proof of concept to convince the sales team that a CRM solution would enhance their productivity and increase results, and needed to do on a limited budget. Oniqua is a Microsoft Partner, and although a specialist in other areas, realised they did not have the internal CRM expertise to achieve a favourable outcome. XpressCRM solution: Proposed as a first step the XpressCRM solution offered Oniqua the opportunity to have a proof of concept of their Microsoft Dynamics CRM solution for a fixed price, that delivered the core components customised to their needs. The XpressCRM package included data import, bringing data across from various sources into the single Microsoft Dynamics CRM solution, basic customisation of the core modules and user training. If the project was a success Oniqua planned to enhance the functionality to include case management, such that customers who logged support requests via the Oniqua website, would receive updates all through Microsoft Dynamics CRM, without the need for the business to have an specific IT resource to manage this process. XpressCRM outcome: After 5 days the XpressCRM solution was complete which included user training for the sales team, all for a fixed budget. The Oniqua sales team embraced the user friendly and familiar Microsoft Outlook interface, finding it easy to navigate, use, and manage the pipeline no matter if they were on the road or the office. The endorsement by the sales team and the standardisation of processes across the multiple offices brought with it significant improvements in productivity and communication. Oniqua subsequently built on the initial pilot success by progressing to stage two, so Microsoft Dynamics CRM was integrated with the website for case management. |
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