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No Sales Management Strategy Every contact you make with a customer, supplier, contractor, employee or partner influences the quality of that relationship. Together, they shape the future of your business. The best relationships are built on consistency, understanding based on past experience, efficient responses and a proactive approach to identifying and capitalising on opportunities. The most successful companies understand the importance of getting the processes right, then adding appropriate technology to support and streamline those processes. By combining technology with process, the right Customer Relationship Management (CRM) Strategy provides the structure a business needs to achieve optimal efficiency and effectiveness. CRM provides a single data centre, helps you know your customer better and helps you track your sales activities. But a CRM strategy is more than a piece of software. To be effective it needs to work the way you and your business does. An effective CRM strategy will:
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